Under Armour introduced Threadborne technology, a premium innovation platform that houses technologies engineered down to the thread level to provide the most advance athletic solution. The newly engineered micro-sized, lightweight threads are intelligently woven together in Under Armour’s new sport apparels and footwear to support the game’s most brilliant players.
Held at Intermark Mall, Rooftop, the launch also introduced twelve Under Armour Malaysia Brand Ambassadors of the year, Peter Davis (mixed martial artist), Linora Low (radio announcer), Nana Al Haleq (fitness model), Kit Mah and Hansen Lee (model and TV host), Atilia Haron (singer), Suhaili Micheline (dance artiste), Nicholas Fung (professional golfer), national basketball players Izran Edika, Kuek, and Ivan Yeo, as well as national swimmer, Welson Sim.
As part of the launch program, guests and brand ambassadors participated in workout sessions specially designed for them to experience the new Under Armour apparels made with the new Treadborne technology.
EGO Sports, F2-23, 1 Mont Kiara, 50480, Kuala Lumpur