As the famous French saying goes: ‘La vie est trop courte pour boire du mauvais vin’ which means life is too short to drink bad wine.” Well, we would say, it goes the same with Kronenbourg 1664 beer!
On the 14th and 15th July, Carlsberg Malaysia brought the flavours and tastes of the French Way of Life with the Kronenbourg 1664 Blanc to Champs De La Publika, commonly known as the Square, for all to enjoy and have a great time.
Dubbed the ‘Pause for Le Moment’ event, it introduced the Krounenbourg 1664 Blanc, which made moments created at the French-themed event memorable and indulgent in its own way. With its sweet and refreshing flavour, peppered with a hint of citrus and coriander spices, the Kronenbourg 1664 Blanc was served during the event to be enjoyed among families and friends. Perfectly expressed in its unique blue bottle, the beer is the embodiment of the elegance and taste of France.
In conjunction with ‘Pause for Le Moment’, the Square, Publika was transformed into a French-like atmosphere, featuring popular French landmarks like: La Region Du Kronenbourg, Rue Du Kronenbourg and Champs De La Publika. It was a weekend of taking the time to eat and drink, to appreciate the finer things in life and most importantly, spending quality time with loved ones.
Hand massage services were offered, Kronenbourg 1664 Blanc-infused sorbet and macaroons were introduced to the public. French entertainment like mimes, cabaret performances, street magicians and a gig from the well known 9 Lives were presented on the stage for the public to watch.
For more information on Kronenbourg 1664 Blanc events head to their Facebook page or Instagram @kronenbourgmy.