The Future of TV by Samsung

Samsung Introduces 2018 QLED TVs at Black Box Publika

The Black Box, Publika once again paid host to an amazing occasion—the launch of the 2018 QLED range of TVs in Malaysia. Designed for an era of intelligent display, these enhanced QLED TVs come with a wide range of features, including the Intelligent Visual Expression to achieve crisp details, Adaptive Display to harmoniously blend into a living space, and SmartThings app to seamlessly connect users to their home devices, powered by AI.

Through research, Samsung discovered that today’s users are after larger screens, purer image quality, and hassle-free installations along with an easy-to-use AI-based technology to connect the smartphone to a TV. This is a trend driven by ever-changing consumers’ expectations.

Since its debut in early March at New York, the QLED TV is leading the global market with extra-large, ultra-high definition TVs. Samsung touts it as “the TV that does it all”. In three simple words: Unrivalled viewing experience.

“This year, our 2018 QLED TVs are truly the most cutting-edge and contemporary-designed TV based on the modern consumer’s lifestyle. As such we are proud to say that our consumers will be able to enjoy their content, and how they interact with their devices on a redefined level,” said Yoonsoo Kim, the President of Samsung Malaysia Electronics during the launch.

With this said; Samsung’s 2018 line of televisions is undeniably the most versatile and exciting yet, thanks to the enhancements that have made the TV much more immersive and intelligently adaptive with users’ lifestyles.



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